web content & social media services
web content & social media services
Surely you made a comment around the lines “ Nobody will see this” about a TV program that you hate, and then you think “But really what madmen watch this?
Then someone comes and tells you.. “ Not everyone has the same taste as you ” That’s correct. This person is right.
Because no all people are the same , we define us through our circumstances, surroundings, and lived experiences. All these are reasons why we are different from each other.
This is what we have to keep in mind when we think about creating a social media strategy.
We need to know to whom we are going to speak to ensure that our content is interesting to the reader.
To know the likes of our target audience we want to show you a tool that is very useful and help you to get to know them: the Empathy Map
Read moreRemember the time “pre-avatar”? Nobody even knew what it meant and a ‘profile picture’ was the photo in your ID. A photo that you were trapped with for YEARS until your ID expired and it was time to get a new one. A photo by the way everyone looks horrible in, no matter how much they try.
(Vía Dayliquenchers) (more…)
Read moreIn our post “This is great content! Part I: What is it?” we explained the recipe for content to go viral: humor, brilliance, ability to evoke emotions and create a trend, truth/reality or best all of these things combined. In one word: it has to be AWESOME. Yes, I know, it’s easier said than done.
It’s true that much of the content goes viral by chance and against all predictions. Wait! Did anyone say Ecce Homo? Whatever, intentionally or not, everything that’s viral has at least one of the features mentioned above, so what we need is to think about is how to apply them to our contents.
Notice that I said “think” – and here comes the best part: because the only thing we need is a good idea and the good news is that ideas are free of charge! They are within everyone’s reach. So you don’t need to be a big company with a high budget to create a good online marketing campaign.
It’s not about what, but about how
Read moreImagina que estas Navidades te regalan una cajita perfectamente envuelta y con un lazo rojo brillante. Y luego lo abres y no hay nada. Qué decepción, ¿no? Pues lo mismo pasa si vendes un producto que es malo o si tu contenido está vacío. No hay nada que dé más rabia que darle a un link y que tras esperar que cargue pienses “¿para esto le he dado al link??” (Sí, esto hace quince años no pasaba pero ahora el mundo está así de loco).
Read moreEl hecho de tener una empresa y querer estar en Facebook es bueno, muy bueno. Significa que estás al día y tienes ganas de que tu negocio vaya bien. Que eres innovador, emprendedor y social y quieres que tu empresa también lo sea.
No obstante, hay un abc que debes seguir. Muchas veces me he encontrado con solicitudes de amistad de empresas. Es el primer error. Un mal comienzo, con todos los respetos. Es muy común ver pequeños negocios que se presentan en Facebook como (me lo invento) “Autorecambios J. J. y hermanos SL” y envían una amistad a todos sus amigos:
