There is a common mistake in digital marketing and that is to confuse the meaning of ‘Social Media’ and ‘Social networks.’

In this post we are going to explain the difference between the two concepts to you.

‘Social media’ alludes to Social Channels, which are the apps, and mass media where we can create conversations, audience, participation, collaboration and exchange content between users.

What falls under the category Social Media: Facebook, Twitter, WordPresss, Linkedin, Pinterest, Blogs, Youtube…

Right now, you will be thinking, ‘But aren’t Facebook, Twitter, and the rest social networks.

The answer is no. Actually they are Social Channels.

A social network is something that is created in Facebook, Twitter and other platforms to connect thousands of users, to interact with each other and share posts.

It’s a big social structure set up for groups of people with common interests and thoughts, a place where they connect between each other and build a relationship.

They use social channels like Facebook to create a relationship and communicate with each other.

For example, Twitter is a social channel where you can create a social network (chats, share tweets, retweets…)

It builds a bi-directional connection between users.

Aright, having reached this point, we are going to define ‘Social Media.’Social Media is the strategy that a company carries out about its brand on social channels.

It’s hard work, which requires time and patience, because followers and fans, they don’t appear up from nothing. Unless you have an important brand who has a really good position on the market like Adidas, Nike, Jägermeister…

The better you know your client, the better it is for you to have a strong brand and it would be easier to make your brand known in the media.

We give you some advice to work in Social Media:

1. Know you audience: You have to know who your strategy is for. Who is your target audience? What do they like or what are they interested in? For that you use the Empathy Map that we explained you in the last post.
2. Always prefer good followers over bad ones. You need followers who love and embrace the brand. Because then, they are the ones who are going to convert on your website. It’s better to have fewer followers instead of many of bad quality.
3. Take the control of your actions in your different social channels. Try to connect them with each other. They should have a common tone and objective.
4. A good definition of your Media channels it’s necessary.

¿ Do you see the difference between Social Networks and Social Media?

Thanks for reading.

It just takes a couple of minutes on the subway to realize a common pattern: all passengers are looking at their cell phone (or similar device).

We already know what they’re doing, reading or looking at: social networks. And what about those who are posing for a selfiemaking funny or weird faces? Snapchat, my friends!

To socialize via Instagram, Facebook, Twitter, Youtube, etc. forms a part of an ordinary day. In fact, how many of us wake up in the morning and the first thing we do is to check our cell phone? Well then, we want you to add Snapchat to your list.

When? In 2010, American students launched this app not knowing how much this app would revolutionize the way we share photos.

Where? You can download it for free for Android and iOS. But,you have to be over eleven years of age.

How? Snapchat is very easy to use, very intuitive. Once you take the photo, you can choose how long do you want it to be visible to other users ( between 1 and 10 seconds). If you want you can write on the screen or add an emoji.

The X of the top left corner will allow you to replace the photo and go back to take another one. On the right side we have the emojis, the font size( hello in White) and pen similar to the one in the Window’s program ‘Paint’ ( hello in red).

The number from the lower left corner indicates for how many seconds the photo will be visible (4seconds), the arrow facing down allows you to download the photo on your own cell phone and the square to add the picture to your story.

Yes! Because Snapchat has history! You can add as many photos you want and it will be visible for your contacts as many times as they want during 24h.

And we come to the end of the mystery…The arrow on the bottom right corner. It allows you to send the photo to the contacts that you choose.

Why? Because the most entertaining selfies and weird faces will not be there forever. In fact, these passengers that you’re used to see at the metro sticking out their tongues and making duckfaces are using the different filters that Snapchat offers. You only have to put your face in the middle of the screen and push the bottom and it will show you a carrousel the different faces that you can choose from.

So…What are you waiting for to download?

Sorry, this entry is only available in European Spanish, Catalan and French.

Surely you made a comment around the lines “ Nobody will see this” about a TV program that you hate, and then you think “But really what madmen watch this?

Then someone comes and tells you.. “ Not everyone has the same taste as you ” That’s correct. This person is right.

Because no all people are the same , we define us through our circumstances, surroundings, and lived experiences. All these are reasons why we are different from each other.

This is what we have to keep in mind when we think about creating a social media strategy.

We need to know to whom we are going to speak to ensure that our content is interesting to the reader.

To know the likes of our target audience we want to show you a tool that is very useful and help you to get to know them: the Empathy Map

Continue reading…