There is a common mistake in digital marketing and that is to confuse the meaning of ‘Social Media’ and ‘Social networks.’

In this post we are going to explain the difference between the two concepts to you.

‘Social media’ alludes to Social Channels, which are the apps, and mass media where we can create conversations, audience, participation, collaboration and exchange content between users.

What falls under the category Social Media: Facebook, Twitter, WordPresss, Linkedin, Pinterest, Blogs, Youtube…

Right now, you will be thinking, ‘But aren’t Facebook, Twitter, and the rest social networks.

The answer is no. Actually they are Social Channels.

A social network is something that is created in Facebook, Twitter and other platforms to connect thousands of users, to interact with each other and share posts.

It’s a big social structure set up for groups of people with common interests and thoughts, a place where they connect between each other and build a relationship.

They use social channels like Facebook to create a relationship and communicate with each other.

For example, Twitter is a social channel where you can create a social network (chats, share tweets, retweets…)

It builds a bi-directional connection between users.

Aright, having reached this point, we are going to define ‘Social Media.’Social Media is the strategy that a company carries out about its brand on social channels.

It’s hard work, which requires time and patience, because followers and fans, they don’t appear up from nothing. Unless you have an important brand who has a really good position on the market like Adidas, Nike, Jägermeister…

The better you know your client, the better it is for you to have a strong brand and it would be easier to make your brand known in the media.

We give you some advice to work in Social Media:

1. Know you audience: You have to know who your strategy is for. Who is your target audience? What do they like or what are they interested in? For that you use the Empathy Map that we explained you in the last post.
2. Always prefer good followers over bad ones. You need followers who love and embrace the brand. Because then, they are the ones who are going to convert on your website. It’s better to have fewer followers instead of many of bad quality.
3. Take the control of your actions in your different social channels. Try to connect them with each other. They should have a common tone and objective.
4. A good definition of your Media channels it’s necessary.

¿ Do you see the difference between Social Networks and Social Media?

Thanks for reading.