In our post “This is great content! Part I: What is it?” we explained the recipe for content to go viral: humor, brilliance, ability to evoke emotions and create a trend, truth/reality or best all of these things combined. In one word: it has to be AWESOME. Yes, I know, it’s easier said than done.
It’s true that much of the content goes viral by chance and against all predictions. Wait! Did anyone say Ecce Homo? Whatever, intentionally or not, everything that’s viral has at least one of the features mentioned above, so what we need is to think about is how to apply them to our contents.
Notice that I said “think” – and here comes the best part: because the only thing we need is a good idea and the good news is that ideas are free of charge! They are within everyone’s reach. So you don’t need to be a big company with a high budget to create a good online marketing campaign.
It’s not about what, but about how